
Social Comparison
- Upward comparisons reduce self-perceptions
- Downward comparisons reduce perceived value of others

Materialism
- Buying/thinking about experiences boosts happiness more than buying/thinking about material goods
- Satisfaction of experiences increases with time whereas satisfaction of material goods decreases with time

Perfectionism
- Praising for internal attributes (cultivating a ‘’Fixed Mindset’’) rather than effort (‘’Growth Mindset’’) is associated with anxiety
- Priming the ‘’ideal self’’ leads to dejection

Maximizing
- Trying to maximize pleasure in our decisions is associated with less happiness
- ‘’Satisfying’’ associated with greater happiness
Are you a Maximiser?
“Everyone wants Happiness. No one wants Pain. But you can’t have a Rainbow without a little Rain .”